Collecting Contemporary Art Tour for HKU Space

I designed a 4-day art tour in Shanghai for the HKU Space and Central Saint Martin’s joint executive master’s programme of Collecting Contemporary Art. I designed the 4-day itinerary and led the tour for a group of 23 participants to visit art galleries, museums and institutions, to meet with industry experts, and arranged for participants to have dinner with gallery and museum directors, as well as art collectors.

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Goods: Diving Heart Collection

Diving Heart is a collection by Y.C.B. (Young Chinese Blood),  a lifestyle product concept co-created by Xing Zhao.

 

The name “Diving Heart” originated from the internationally renown visual artist Francesco Clemente’s large scale wall painting “The Diver”. The term “Diving Heart” refers to one’s taking the leap, diving in, and going after one’s dream without holding back. 

The Collection

Diving heart poster

The collection features small leather goods, messenger tote bags, and limited edition T shirts. Different from Y.C.B.’s previous collections, Diving Heart is younger, more urban, street chic, and unisex. Minimalistic style and monochromic color are the key tones of this brand new collection. The t shirt features a gray color style with large print of the “Diving Heart” logo in white and a black color style with “潜水心”,the Chinese translation of “Diving Heart” printed in white. 

Diving heart black tee jump

“RESHAPE ENVIRONMENT”

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Bold slogan is used as a theme of the Diving Heart messenger totes. The quote ““Reshape environment; don’t try to reshape man” is a question as well as discussion of the relationship between individuals and the bigger environment and society we live in.

“Should the individual change oneself to fit in the bigger environment/society one lives in, or should the individual try to change our environment?”

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“Taking a leap” and “falling” are the two actions Diving Heart applies in the style of this collection. It is never easy to acquire the courage of “taking a leap” or to overcome the fear of “falling”, however, both actions must be taken in order for one to achieve a “break-through”.

Diving Heart falling bags new

Leather Cardholder

Expertly crafted from pebble-grain leather, this dark green/burgundy leather cardholder is practical yet discreetly stylish. The silk and cotton blend lining is a refined detail to be discovered. Multiple compartments make it a handsome accessory for a gentleman to organize his essential cards and cash in a stylish fashion.

Green cardholder by Y.C.B.

Best of British 2018 video

Organised by Media 10, the organizers of Design Shanghai, and fully supported by the British Consulate-General Shanghai, the Department for International Trade and the GREAT Campaign, the Best of British Show showcases the very best of British brands looking to tap into China.

I worked with the videographer and video editor on the below post show promotional video, which showcases as an example of my creative content creation.